A recent study conducted by the Institute of Marketing discovered what most people in the world already knew. Products and services that are made in Switzerland or come from Swiss companies have a greater value to consumers than products from other countries. In fact, people all over the world are willing to pay 100 percent more for Swiss products, according to Mike Baur, the co-founder of the Swiss Startup Factory.
The Swiss Startup Factory helps young Swiss companies get started in the global market. Baur said that the theory behind the Swiss Startup Factory is to show the world that the Swiss are capable of being the top digitization center in the financial industry. Baur knows a lot about the Swiss financial industry. He was a Swiss investment banker for more than 25 years. During those years, Baur was able to develop a client list that extends around the world. Most of those clients now support Baur’s efforts. Baur is turning creative entrepreneurs into knowledgeable business leaders.
Switzerland has a lot of admirers around the world. China Brazil, India, and Russia can’t get enough products from Switzerland, and those countries are constantly keeping their eyes on the innovative ideas that start in the country that is best known for banking, watches, and the Alps. Baur plans to add the Swiss Startup Factory’s name to that list, and he’s making progress in that endeavor. Several companies have completed the accelerated training that Baur offers over a three-month period. The Swiss Startup Factory provides everything his trainees need to get started. Baur even includes office space and desks for companies that enter the program. But it’s not just desks that give the Swiss Startup Factory such a great reputation.
The companies that enter the program are given tools like networking advice, investor information, marketing and accounting courses as well as operational training. Baur also said the partnership that was established with FINTECH and Mike Hartweg has helped the Swiss Startup Factory produce some amazing new startups. Most of the startups have stayed in the Swiss market, but they have the potential to compete in the global market as soon as they work through some of the minor startup glitches. Baur believes that his banking background, especially his time with Sallfort the equity investment firm, has helped him overcome several obstacles during these first three years in business.