Doe Deere is a name that arouses curiosity in the fashion world because Doe continues to achieve impossible feats that other celebrities couldn’t. In the business world, she is known by multiple names and her brands continually reflects something unique. In fact, Doe Deere is also the name of persistence in face of failure. Unlike other celebrities, the fame was not instantaneous because she had failed to attract buyers as a fashion designer and a musician.
Even when everyone rebuked her style, she stood tall and continued to introduce new products. For instance, her newer product Lime Crime is already garnering interest in customers who are switching their loyalties to Lime Crime from brand names such as Revlon. Currently, Doe Deere has die-hard fans who regularly promote products designed by Doe Deere on social media and other channels. Actually, it is the large loyal following on social media that has kept Doe Deere on the media spotlight.
Before starting Lime Crime, Doe Deere tried her luck at the rock concert. With her family firmly at her side, she and her husband created Sky Salt. However, the band was not as successful as the family had anticipated. At the time, Doe claimed that the audiences in the early shows were more than her expectations. In contrast, her opponents continued to lash at her for not attracting large audience. Regardless of the debate, Doe Deere was able to achieve widespread publicity in the media and social circles like doedeere.com by attracting thousands of individuals who debated the practicality of such endeavors.
Her first product-line was Thunderwear, which did not sell through the traditional channels because there was little demand for her unique dresses at retail shops. Realizing that she needs to capture broader audience, Doe Deere changed the product name to Lime Crime in 2004. Her family and friends prompted her to sell her dresses and makeup on EBay and other online stores. Taking the risk, Doe Deere created massive marketing campaigns for her products on online channels from the proceeds of her previous business. The gamble paid off as Doe Deere realized that a large group of buyers were eager to buy online instead of the traditional retail channels.
Road to Fame
In the early days of Lime Crime, there were few buyers willing to purchase distinctive products. The falling sales and increasing operational expense forced Doe Deere to work full-time at a bank. During these hard times, Doe was busy introducing new products to Lime Crime. Gradually, she was able to attract horde of visitors to Lime Crime by dubbing her makeup products as a form of freedom and self-expression. Instead of targeting a wider audience, the new product focused on young girls. The transformation worked instantly as thousands of young girls accepted the new version making the brand an instant hit. The new product-line are prompted as colorful, magical and cruelty-free cosmetics. As of 2015, the sales have skyrocketed making Lime Crime one of the most talked about fashion brands on the Internet.