Whitney Wolfe is amongst the top-notch female entrepreneurs in not only the United States but across the globe. At a very young age, Whitney Wolfe, CEO, and Founder of Bumble dating app has achieved a lot of success. She has become a role model for hundreds and thousands of young women out there who want to pave their own way to success in the male-dominated corporate world. Before Whitney Wolfe founded Bumble, she used to work with Tinder, where she was a co-founder. Whitney left Tinder in 2014 and a year later started Bumble with the founder of Badoo, Andrey Andreev.
Whitney Wolfe has till then had an important idea and experience about the dating world and how it worked, which she used efficiently in designing and the development of Bumble. It is a dating app that contributed a lot in changing how the dating world works by allowing only the women members to message the male counterparts first. Bumble is a dating app where only females can message first, and it has made it easier to control bullying and abuse, which happens rampantly online. Whitney Wolfe believed that such a move would help filter out the crowd and keep the profiles classy and exciting.
As Bumble continues to gain popularity, it has been getting many acquisitions offers from other companies. Match Group offered to acquire at $450 million, which was rejected by Whitney Wolfe. Recently, Match Group filed a patent infringement lawsuit against Bumble. It came as a shock to the entire industry, but Whitney Wolfe gave a matching reply without being intimidated by a local newspaper. In the newspaper ad by Bumble, it said the company swipes left, read reject, on the bullying attitude of Match Group. Whitney Wolfe also gave a message in an open letter along with the full-sized ad that Bumble is here to stay and would not be bullied.
Tinder is one of the companies that belong to Match Group. Whitney Wolfe has made it clear from the very beginning that the company would not compromise on its values and ethics even when it faces challenges. As a marketing expert and a graduate in International Studies, Whitney Wolfe is quite confident that Bumble would pull itself up again under the challenges it faces today to come out with flying colors. Whitney Wolfe also made it clear in the open letter she wrote that while the company is looking at the acquisition offers it is receiving, Match Group is definitely out of the race.