Banco Bradesco is one of Brazil’s largest banks. Amador Aguiar founded the bank in 1943 in Sao Paulo, Brazil. Lazaro Brandao served as the President until he stepped down at the age of 91 in 2017. This was when Luiz Carlos Trabuco filled the role of President. He began his career working for the bank in 1969 and joined the executive team in 2000. He has fulfilled numerous responsibilities for Banco Bradesco such as heading Bradesco Seguros. This is the financial institutions insurance segment. He led the growth of the market share from 23 percent to a true 25 percent of Brazil’s insurance sector. This is impressive considering the country with the fifth highest population is Brazil. Visit the website weforum.org to learn more about Trabuco.
Luiz Carlos Trabuco continued to raise the profits of Bradesco from 26 percent to an astounding 35 percent for the businesses net income. When he first began working for the organization he was a bank teller at the branch in Marilia. He spent two years in this position prior to being moved to the corporate headquarters of the bank. This required driving a distance of more than five hours but his dedication persisted. Learn more about Trabuco at bloomberg.com.
Luiz Carlos Trabuco Cappi was promoted to the bank’s Marketing Director in 1984 and changed the interaction between Bradesco and their clients. They started the process of targeting their clients in segments. This showed companies across the globe how to better serve the needs of their customers while maximizing their profits. He was not the pioneer for targeting and segmenting, he simply made the practice popular. This was not only in the banking industry in Brazil, but all over the world. Prior to his influence, few banks were engaging in this practice.
Luiz Carlos Trabuco graduated high school then attended the University of Sao Paulo. This was where he earned his Philosophy Bachelor’s degree. Once his undergraduate degree was secured, he attended Sao Paulo’s School of Sociology and Politics for his Sociopsychology Postgraduate degree. These degrees played an important role in his rise in the bank. He is still one of the best paid and well known executives in the banking industry in Brazil.