There are many business leaders in the world who determine the temperature of the economy but there are the real shakers and movers of the global economy. One of such exceptional guru is Wes Edens who has built such a long and beautiful portfolio over years. The number of companies and leadership positions he holds are a great indicator of his great achievements. Did you know that this indomitable American billionaire has held more than 50 positions in his career life? Well, now you know.One of the major companies that perhaps most know Wes Edens is an investment banking management firm known as Fortress Investment Group which is based in NY City. He is one of the masterminds behind the foundation of this firm when they come up with such an idea 20 years ago. The fortress was founded in 1998 by Wes Edens, Rob, and Randal Nardone. In 2007 during its launch into public, the guys became billionaires after the IPO and since then the company has been doing very well. As matter of fact, at the closing of the financial year 2015-2016 on June the firm was managing around $70.2 billion in form of assets, hedge funds, private equity and credit funds.
Having been the Private Equity Chief Investment Officer, Co-Chairman, President of private equity and the Principal in the Fortress, he has seen the company through various achievements and awards like being named by the HFMWeek as the “Management Firm of The Year” in 2014, Credit Focused Fund of the Year 2011 and 2012 and also named by Institutional investor in 2014 as the “Hedge Manager of the Year”. All these awards and great performance put it at the peak of many admirers including Softbank Group Corp. which entered into the agreement of buying the firm for $3.3 billion. Despite Softbank purchase of the bank, Wes Edens and his two colleagues, founders and principals will continue working and heading the bank.
This legend is an expert in private equity and investment matters. He has served in various companies and organizations including BlackRock Financial Management and Lehman Brothers where he served as the Managing Director and a partner. He has been the Chief Executive Officer at Eurocastle Investment, Global Signal, Impac Commercial Holdings, and Newcastle Investment Holdings among others.Wes Edens has been the Director, Chairman and Board Member of very many firms including Pinnacle Holdings, Penn National Gaming, and Intrawest Resorts Holdings etc. The hero studied at Oregon State University for B.Sc. in Finance and Business Administration. He is the Co-owner of an NBA club known as Milwaukee Bucks; that’s basically who this legend is.
One of the most noticeable technological developments in today’s world is the artificial intelligence. The application of artificial intelligence is widespread especially in the world of digital marketing, and social media campaigning. This technology has significantly improved digital marketing strategies, planning, and execution. Artificial intelligence is helping digital marketing more prominently. With search optimization, the artificial intelligence technology enables the simplification of the search engine ranking process. Different tools can help businesses in carrying out analysis on their websites and eventually restructuring them.
The Wave of AI technology in Digital Marketing
Marketers can make necessary changes based on the precise information provided by the artificial intelligence technology. The changes are also related to the introduction of new keywords on the site, backlink opportunities meant to improve the performance of the available search engines. To ensure effective campaign, marketers have two options when it comes to paid-per-click campaigns. The Artificial Intelligence algorithm generates suitable keywords when businesses enter their keywords. The technology has also helped digital marketers to plan their campaign efficiently through the provision of how much each link will cost. Businesses setting their campaigns during peak hours will be able to get more clicks easily.
Artificial intelligence has also impacted digital marketing through split testing. Many ad networks are using this strategy to help businesses manage their campaign funds more efficiently. This option gives marketers a chance to link several ad sets, and the AI technology will be able to watch how each ad set performs. The concept of AI technology in digital marketing is meant to revolutionize the industry altogether.
How AI Technology Assists in E-commerce
E-commerce transcends sending emails to consumers or letting them sign up for accounts. Artificial intelligent technology helps e-commerce to presents customers with interesting recommendations; make suggestions on items and deals that customers are more likely to be interested in and much more. Artificial intelligence technology is helping in the creation of virtual assistants on e-commerce sites. Virtual assistants will help customers with personalized references that are based on customers previous experience. They can, for instance, notify the customers when the price of an item goes down.
Artificial intelligence can process large volumes of data, enabling customers to makes purchases based on their preference and behavioral patterns. Through AI technology, e-commerce can get actionable insights to make their platforms better for their customers. AI also uses predictive intelligence to know when exactly to get a customer. This improves the engagement of the brand with the customer as well as ensuring higher rates of conversion.
E-commerce is using AI technology to ensure they have maximum utilization of different opportunities to meet the needs of their customers worldwide.