Don Ressler is a well respected entrepreneur and businessman. He has played a major role in the start up of many different companies. Ressler sold his first company, FitnessHeaven.com to Intermix Media in 2001. After Intermix purchased his start up, Ressler was offered at position at the company.
During his time at Intermix he met young entrepreneur Adam Goldenberg, the then COO of Intermix. Goldenberg was the youngest COO of a public trading company. The two developed a strong friendship while working together. The bond between the two would lead to them founding Alena Media together. With the leadership of the two, Alena Media quickly became the only profitable subsidiary of Intermix.
Intermix Media was acquired by News Corporation in 2005. Despite how profitable and successful Alena Media had been for Intermix, Ressler and Goldenberg saw their creation get tossed aside by the media conglomerate. Ressler and Goldenberg were so frustrated with News Corps’ decision to scrap Alena Media they left the company. Which was very easy considering they had nothing tying them to the company.
The two decided to combine their many skills and expertise in online performance advertising and use them to create a brand building enterprise. They knew they were well enough adept to pull it off. After brainstorming brand ideas and other concepts with former employees of Alena Media, Don Ressler and Goldenberg founded Intelligent Beauty, a direct to consumer brand building business.
DERMSTORE was the first brand Intelligent Beauty developed. DERMSTORE is an online skincare and cosmetics marketplace. DERMSTORE was reportedly highly profitable. Intelligent Beauty’s success led to Technology Crossover Ventures offering the company $43 million in funding, which the company reluctantly accepted in 2008.
In 2010, Intelligent Beauty launched it most successful subsidiary to date, JustFab. The online subscription fashion retailer was the third company created by Intelligent Beauty. In just one year the company built a membership base of a little over 4 million. By 2012, the company gained around 2 million more prompting o founders Ressler and Goldenberg to raise a second round of funding. They received $76 million in funding from several world renowned companies in just two months since beginning the second round.
Due to its early success JustFab was able to raise another $85 million in funding in 2014. Today, the company is busy figuring out ways to further expand their reach.