Duda Melzer belongs to the third generation of the Sirotsky family. Since his grandfather founded the RBS Group, hence nobody was surprised when he became the president as well as the chairman of this Group. The company operates in the digital sector. Presently it operates in the United States along with Brazil.
Duda Melzer did his graduation in Business Administration from the Pontifical Catholic University of Rio Grande do Sul (PUCRS). He has done his Master of Business Administration (MBA) and two executive courses. These were from Harvard Business School.
He joined Sirotsky in 2004 as the Director General for the National Market of the RBS Group. Duda Melzer became the Chairman of this RBS group in 2012.
He is inspired by John Davis, who is an American and worked at Harvard as a professor. Also, he is a specialist in family business and renowned the world over in this field. His first customer was the RBS Group in 1999. As per Acaert, he has rules of excellence that are able to impact governance in a major way. Duda Melzer made use of these rules in order to lead the RBS Group and make it the biggest communication group of his country. All this is the result of the vision of Davis along with the hard work that was put in by his family.
According to Clicrbs, there are various other thinkers who have influenced Duda Melzer and made an impact in his entrepreneurial world. This is why he is visiting them from time to time to get consultations. They include Jim Collins besides Ram Charan. He feels that businesses that are run by families have the potential to become successful in case they are able to manage everything in a professional manner.
Duda Melzer has the right education as well as experience to take any organization to greater heights.
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