EOS was able to grow into a powerful competitor in the lip balm industry by concentrating on their customer base and by crafting unique products that they marked well to quickly expand into a competitive market. How they did so was addressed in an article in Fast Company which outlined the ascent of EOS lip balm.
EOS was founded by two individuals who had a significant amount of experience in the personal care industry working for companies like Unilever and Pepsi. They learned how large companies worked, how they react to new competitors, and what opportunities are available for small nimble companies entering into a new market. EOS’ co-founders saw the lip balm market as a perfect opportunity for a small player as they believed that the current companies selling lip balm were not reacting effectively to the needs of consumers. They weren’t changing or innovating with their products and providing customers with the products that they were looking for.
EOS set to change that and began with a rigorous process of interviewing people who buy lip balm and finding out what they like and want in lip balm products. For example, while they liked the sanitary aspect of their lip balm tubes, they found them too easy to lose. EOS then designed an orb that was still sanitary, but stood out in your bag and was hard to misplace. It was also color coded with a variety of different flavors; another customer desire. The flavor options of lip balms were too limited and only a few options were available to customers. EOS set to change that by designing new flavors that were unique and different from the norm and sourcing them with organic and natural ingredients that were higher quality than the used by larger competitors. EOS lip balm products are available online on eBay and Amazon.
This strategy allowed EOS to create a unique lip balm product that appealed to customers and allowed the brand (https://skincare-au.com/collections/eos) to grow significantly in the industry, becoming a favorite of consumers along the way.
People are often faced with a lot of different issues. Taking care of one’s own lips often gets lost in the shuffle for those that are living hectic lives. After all, when there are plenty of other things that need to get done, some things may get lost in the shuffle. This is especially the case if there is no creativity put into the treatment of dry lips. Fortunately, EOS has outdid Chapstick when it comes to the creativity of treating the lips. For one thing, EOS has taken the time to think about many different solutions to certain factors that may cause people to forget about their lips.
Among the factors that have been addressed by EOS lip balm are the size, shape and flavor of the products. Therefore, they have taken the time to come up with multiple sizes and shapes for taking care of people’s lips. Also, the sizes and shapes make it easier for people to keep track of their items. Therefore, they will have an easier time making sure their lips are moist. They will be less likely to deal with the issues that come with dry lips. For one thing, they will consider applying lip balm to be one of the most important aspects of the day.
One of the most important aspects of the fun of applying lip balm is the flavor. When people taste the products that they apply to their lips, they will find that they will be looking forward to the next time they use the products. They are also very effective because of the Shea butter ingredient that provides deep moisture and rejuvenation to the lips. One is not going to be able to find a reason to not use EOS lip balm. They will only be doing their lips a disservice if they ignore EOS. EOS products are available on Target stores, Walmart and Costco. The products are also available online.
Try these EOS Flavors!
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WEN on YouTube: https://www.youtube.com/user/WenHairCare
Lip balm has always been in very high demand among teens, fashionistas, athletes and a host of other individuals that are in tune with the appearance and overall health care of their lips. Yet in recent years, the lip balm industry has seen one product in particular take on a different demand and shape, thanks to the Evolution of Smooth. Since its launch in 2009 this company has hit the market full stride, leading the race when it comes to affordable lip care. It’s natural ingredients combined with its trending oval design has become a definite go to product for consumers of all ages.
Companies such as Chapstick, Blistex, and even Burts Bees are finding themselves having a difficult time maintaining their share of the market before this products introduction. One reason being, you can find this unique mulit-colored, multi-favored lip balm being advertised by some of the top influential, female music artists across the nation. In addition, its presence on social media such as Twitter, Facebook, and Instagram has catapulted to the leading brand of choice for consumers. EOS has made a huge impact on the industry without being a burden on the consumers wallets. Give it a try yourself, and see if Smoother really is better. Visit EOS’ Target page and Amazon.com to purchase.
Company Linked In page: https://www.linkedin.com/company/eos-products-evolution-of-smooth