Fabletics Takes Advantage of New Online Craze

After years of domination, powerhouses like Lululemon and Under Armour have a new challenger: Fabletics. For the past four years, Fabletics has grown into a $250 million business. Just last year, its sales jumped another 43 percent. Fabletics is quickly becoming one of the top activewear brands in the world.

Fabletics found success in both the e-commerce market and the physical retail store market. It’s not always easy for an e-commerce brand to find physical store success but Fabletics did just that. Currently, it has 18 stores nationwide and plans on adding more in the coming year.

Fabletics is also set apart thanks to its customized subscription mechanic. Fabletics choose to be a members-only brand to offer a personalized service. This service uses expert opinion, based on the member’s personal style, to recommend specific outfits that satisfy and push the member’s style preferences.

It’s proving to be a successful venture. To date, Fabletics has 1.2 million paying members in eight countries. Their members seem to respond well to the overall message of Fabletics. Fabletics isn’t just about selling on-trend fashion at affordable prices. It’s also about making women look and feel their best one outfit at a time.

While relying on business savvy to succeed is working for Fabletics, relying on customer satisfaction is more important. These days, one bad review can sink an entire corporation. Fabletics figured that out long ago, which is why they’re so successful. It’s important that a company maintain a good reputation.

Today, consumers use the web to research companies before buying anything from them. They mostly concentrate on online reviews, or user reviews. User reviews offer great insight into what a company is actually all about. People no longer trust traditional marketing and advertising, but they do trust user reviews.

User reviews are written by other consumers who have personal experience. Honest reviews offer more safety, trust, and power in the opinions of the crowd. So, people are effectively crowdsourcing their purchase decisions more and more. The main reason for that is trust.

This new consumer behavior has had a profound effect on the way companies behave. Now, companies are more transparent and customer focused. Obviously, not all companies actually listen to their customers but the smart ones do, and they’re finding greater success because of it.

Can Kate Hudson’s Fabletics Sustain Against Amazon?

Amazon has been the leader in online clothing sales for some time, fighting off competitors over the years who have tried to knock them off their top spot. When this company began taking in 20 percent of all clothing sales online, they really left the rest of the competition in the dust. That being said, Kate Hudson’s Fabletics has been gaining ground quickly and all signs appear to show that this tough competitor may be able to sustain that $250 million in sales of women’s active-wear after all. Let us take a closer look at why the company is having such a huge rise in success.


Hudson will tell you that her athleisure brand is gaining popularity due to reverse showrooming and membership perks. While many may not be able to make the connection, we simply take a drive to the local Fabletics store at the malls to see the sales technique in action. At the retail setting, you have women shopping all the aisles looking for the latest in workout apparel, taking the lifestyle quiz, even trying on just about all of the active-wear inside the store. This is the type of atmosphere that Hudson wants to see, because this is the jumping off point for the success of the company.


So now what happens next is the real heart of the success of Kate Hudson’s Fabletics. Since shoppers at the mall were trying on all the clothing, those pieces are uploaded to the members online account. Now when these shoppers visit the Fabletics e-commerce store, they are able to stop being worried about sizes and focus on getting the latest releases in yoga pants, tank tops, and leggings. The sales at the online store are exploding, and are a huge part of the reason for the $250 million in sales over the last few years.


Membership at Kate Hudson’s Fabletics is all about pampering, and in addition to the items uploaded to customer’s profile pages, the company offers free shipping and discounts on merchandise too. One of the unique aspects of Fabletics membership is you get your own personal shopping assistant. Your assistant picks one item every month based on your lifestyle quiz answers, places it in the shopping cart, and the customer can buy or reject the item every month. Amazon should pay close attention to this business model, it seems to be working very well for Hudson.

How EOS Grew In a Stagnant Market

EOS was able to grow into a powerful competitor in the lip balm industry by concentrating on their customer base and by crafting unique products that they marked well to quickly expand into a competitive market. How they did so was addressed in an article in Fast Company which outlined the ascent of EOS lip balm.

EOS was founded by two individuals who had a significant amount of experience in the personal care industry working for companies like Unilever and Pepsi. They learned how large companies worked, how they react to new competitors, and what opportunities are available for small nimble companies entering into a new market. EOS’ co-founders saw the lip balm market as a perfect opportunity for a small player as they believed that the current companies selling lip balm were not reacting effectively to the needs of consumers. They weren’t changing or innovating with their products and providing customers with the products that they were looking for.

EOS set to change that and began with a rigorous process of interviewing people who buy lip balm and finding out what they like and want in lip balm products. For example, while they liked the sanitary aspect of their lip balm tubes, they found them too easy to lose. EOS then designed an orb that was still sanitary, but stood out in your bag and was hard to misplace. It was also color coded with a variety of different flavors; another customer desire. The flavor options of lip balms were too limited and only a few options were available to customers. EOS set to change that by designing new flavors that were unique and different from the norm and sourcing them with organic and natural ingredients that were higher quality than the used by larger competitors. EOS lip balm products are available online on eBay and Amazon.

This strategy allowed EOS to create a unique lip balm product that appealed to customers and allowed the brand (https://skincare-au.com/collections/eos) to grow significantly in the industry, becoming a favorite of consumers along the way.

EOS Offers a Tasty Treatment For Cracked Lips

People are often faced with a lot of different issues. Taking care of one’s own lips often gets lost in the shuffle for those that are living hectic lives. After all, when there are plenty of other things that need to get done, some things may get lost in the shuffle. This is especially the case if there is no creativity put into the treatment of dry lips. Fortunately, EOS has outdid Chapstick when it comes to the creativity of treating the lips. For one thing, EOS has taken the time to think about many different solutions to certain factors that may cause people to forget about their lips.

Among the factors that have been addressed by EOS lip balm are the size, shape and flavor of the products. Therefore, they have taken the time to come up with multiple sizes and shapes for taking care of people’s lips. Also, the sizes and shapes make it easier for people to keep track of their items. Therefore, they will have an easier time making sure their lips are moist. They will be less likely to deal with the issues that come with dry lips. For one thing, they will consider applying lip balm to be one of the most important aspects of the day.

One of the most important aspects of the fun of applying lip balm is the flavor. When people taste the products that they apply to their lips, they will find that they will be looking forward to the next time they use the products. They are also very effective because of the Shea butter ingredient that provides deep moisture and rejuvenation to the lips. One is not going to be able to find a reason to not use EOS lip balm. They will only be doing their lips a disservice if they ignore EOS. EOS products are available on Target stores, Walmart and Costco. The products are also available online.

Try these EOS Flavors!

  1. https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069
  2. https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU


Isn’t It Time That You Tried Wen By Chaz?

When you go to the store, are you completely confused a to which hair care products to get for your particular type of hair? If you answer yes to this question, don’t worry because you are not alone. Most women are often stymied by how many products that are in the marketplace, and how expensive they can be. They might purchase a product, just to find out that it doesn’t do anything for their hair. In these types of cases, they usually end up throwing them away. This is the time to try Wen by beauty expert Chaz Dean. This is a product that does what it says it does, and it will work on your hair.

Wen By Chaz Works On All Hair Types

Don’t worry about what type of hair you have because when you use Wen by Chaz, it works on all hair types. It is made specifically this way to give all hair a clean and healthy look. Yours will look healthy too. You won’t have to worry about spending a fortune either because Wen by Chaz is reasonably priced. You will be pleased that you decided to try this product when you see the results. Wen products are Sephora available and can also be purchased online thru Guthy-Renker.

Is Wen By Chaz Difficult To Use?

No, not at all. In fact, Wen is very easy to use. It just takes one application. You spend very little time in the shower working on your hair but you achieve great results. Your hair will look a lot better, and it will feel softer to the touch. When you decide to try it, you won’t have to wait weeks to see improvements in your hair, you will see them right away.

Once you have tried Wen by Chaz, you will never want to use anything else on your hair. You, like many other women, will rave about how much you love Wen by Chaz.

WEN on YouTube: https://www.youtube.com/user/WenHairCare

The Smoother, the Better

Lip balm has always been in very high demand among teens, fashionistas, athletes and a host of other individuals that are in tune with the appearance and overall health care of their lips. Yet in recent years, the lip balm industry has seen one product in particular take on a different demand and shape, thanks to the Evolution of Smooth. Since its launch in 2009 this company has hit the market full stride, leading the race when it comes to affordable lip care. It’s natural ingredients combined with its trending oval design has become a definite go to product for consumers of all ages.

Companies such as Chapstick, Blistex, and even Burts Bees are finding themselves having a difficult time maintaining their share of the market before this products introduction. One reason being, you can find this unique mulit-colored, multi-favored lip balm being advertised by some of the top influential, female music artists across the nation. In addition, its presence on social media such as Twitter, Facebook, and Instagram has catapulted to the leading brand of choice for consumers. EOS has made a huge impact on the industry without being a burden on the consumers wallets. Give it a try yourself, and see if Smoother really is better. Visit EOS’ Target page and Amazon.com to purchase.

Company Linked In page: https://www.linkedin.com/company/eos-products-evolution-of-smooth