Ken Goodgame Entry in True Value

True Value announced in 2013 the restructuring of its logistics, supply chain and global distribution network by the addition of three executives to its managerial team. The move was inspired by the firm’s strategic goals to boost profitability for existing customers and attract new retailers to run new stores in its Destination True Value program.

Abhinav Shukla was appointed the senior vice president as well as the chief operating officer. Shukla, a former business consultant, has tremendous experience in improving financial together with operational performance as well as global supply chain management. The company appointed Tim Mills as the senior vice president for growth. Mr. Mills has a rich background in hardware operations, sales, and strategic development.

Taking over from Mike Clark, the retiring senior vice president, and chief marketing officer, the company, hired Ken Goodgame, from of Ace Hardware. The Destination True Value project is at the heart of the company’s strategic goals. With over 4000 independent retailers internationally, True Value has pledged financial aid for the extension of the DTV model.

About Ken Goodgame

Kenneth Goodgame, is amongst the highly reputed financial icons in the retail sector. He is a renowned merchandising guru whose influence comes from his tremendous managerial experience having served for over three decades. Additionally, he has a Bachelor of Science in marketing from the University of Tennessee. Learn more about Kenneth Goodgame:

His success as a manager is pegged on his skills in business enterprises by applying innovative merchandising, marketing and financial oversight techniques. He is also immensely skilled at designing viable business strategies. He is a visionary manager who can combine quality improvements with productivity enhancements to achieve his goals in the business.

Career Background

Kenneth Goodgame boasts of an extensive experience that involves serving in top managerial levels in different companies. Under his leadership, he has led the companies to reach remarkable expansion in their industry that translates to increase their revenue.

True Value Hardware Corporation

Goodgame served as the senior vice president as well as the chief merchandising officer of True Value between 2013 and 2015. He helped the company to conduct advertisement campaigns via different channels. The successful campaigns led to customer increase and retail price perception that ultimately improved the productivity of the company.

Ace Hardware Corporation

Goodgame served as the General Merchandizing Manager of Ace Hardware Corporation between 2010 and 2013. During that time, the company reached a 4.5%-growth in sales and increased its annual store opening by a colossal 300%.

Techtronic Industries North America

Between 2008 and 2010, Goodgame served as the President of both Baja Motorsports and Direct Tools Factory Outlets. He successfully designed the retail section, Direct Tools Factory Outlets and also marked the company’s maiden profitable year. He oversaw the company’s increase in sales to $9M and a substantial reduction of its prices. The price reduction increased the company’s sales by helping customers to acquire quality products at fair prices.