Dog owners are becoming more discerning when it comes to feeding their pooches. As humans try to find ways to eat healthier, they are also trying to do the same for their pets. Many dog food companies are taking advantage of this trend. They have been putting more fresh ingredients into their recipes, while limiting the amount of preservatives. Some of the ingredients you can find in dog food include lamb, salmon, and turkey. But dog food can go beyond just meat recipes. Some products feature blueberries and cranberries. There is also a push to have organic grain-free dog food. Some products have special blends that can help dogs lose unwanted weight. Even snacks and treats for dogs have become healthier with such items as duck jerky and beef burger that have no artificial flavors or colors. Other companies have created special lines of food for senior dogs to aid with their health and digestion. Customers have embraced these new lines of premium, healthier dog food. Since 2009, sales of premium dog food have increased 45 percent, taking in $10.5 billion according to Yahoo Finance. One of the leaders in the premium, healthy dog food industry is Beneful. Founded in 2001, the company specializes in both dry and wet food that is nutritious. Beneful’s annual revenue comes in at around $1.5 billion. Beneful’s products include healthy puppy and healthy weight dry dog food that contains real chicken and vegetables. The wet dog food has various chopped blends with salmon, chicken, beef, tomatoes, and rice. Even Beneful’s treats are designed to promote good dental health in dogs.